People won’t buy your product if they don’t understand it. Using only text and images, even if they’re well designed, only communicates a certain amount of information. Using product videos to demonstrate your products enables visitors to learn so much more, faster and leads to great conversion results on your site. (HelpFlow)

Our CEO Thierry Denis was recently featured in this episode of eCommerceScale.com, where he shares details on how to create product videos including a done-for-you streamlined service he’s built for eCommerce stores.

Listen to the podcast and get tons of useful information and action items RIGHT HERE.

And of course, for any specifics on our Product Videos services, visit H1 Product Videos.

The post Use Product Videos To Improve Conversion Rates [PODCAST] appeared first on Helium Films.

The rate of change that is happening is quite high. Which means that the people who are keeping up with the change — or forcing the change and making it happen — will likely be in a really good position.”

Robert Kyncl – Chief Business Officer YouTube.

B2B organizations have a very specific set of challenges.

Where B2C businesses strive in creating content that appeal to a very broad audience, B2B sales executives usually have very narrow and specific decision maker they need to target.

1) Homepage videos:

2) Demo videos:

H1 Video explainer

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3) Blog and PR videos:

How to teach us

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4) Webinars / Training videos:

Office of Emergency Services San Diego

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Not convinced yet? A recent study by Cisco is predicting that video will account for 80% of ALL web traffic by 2019, most of it being on mobile. So if you haven’t yet, jump on the bandwagon and create your next big B2B video campaign!

   

For more information or questions, contact us at Helium Films USA

How to make your B2B brand stand out with video December 4th, 2015Thierry

The post How to make your B2B brand stand out with video appeared first on Helium Films.

]]> http://www.heliumfilms.us/e-commerce-whats-missing/ Tue, 07 Jul 2015 18:14:52 +0000 http://www.heliumfilms.us/?p=3788 We’re in 2015, and who doesn’t buy online, at least from time to time? Clothing, electronics, furniture, toys, packaged goods, and the list goes on. We all go online to find the best deals, a larger choice of product, or simply take advantage of the convenience of ordering something from your couch without having to […]

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]]> We’re in 2015, and who doesn’t buy online, at least from time to time? Clothing, electronics, furniture, toys, packaged goods, and the list goes on. We all go online to find the best deals, a larger choice of product, or simply take advantage of the convenience of ordering something from your couch without having to deal with lines and parking.

Those new habits tend to improve our lives for the better but also, sometimes, for the worse. Probably the number one complain from online consumers is the discrepancy between what they think they are buying, and what they actually receive.

What you see and what you get can often be disappointing…

A whole host of features such as stars, votes, reviews, FAQs or pictures from various angles, try to assess this recurrent and frustrating problem, but don’t necessarily succeed at giving buyers a good sense of what they’re about to invest in. Additionally, with the attention span of the average internet consumer getting shorter and shorter, it is absolutely imperative for sellers to convey this host of information on the product sold in a record time. Having to look around a busy page to find information on a product just does not cut it.

As video production professionals, we’ve witnessed first hand how videos address these issues (here are a few that we have done). Product videos are great to understand what a product is about, what it looks like and how it is going to feel when we actually receive it, but additionally they are a proven way to increase conversion.

Marketers know these numbers and it’s not a surprise that the amount of videos produced to sell products in 2015 has exploded.

But quality video production tends to be expensive. And marketers, with a limited budget to play with, tend to focus their efforts on just a few of their top-seller products, making great and effective videos for those, but resorting to the old ways (photos and extensive descriptions) for the rest of their catalog. The idea behind this strategy being that by growing those top-sellers, a trickle down effect will take place and the rest of the catalogue will benefit from it.

This strategy is great to create brand awareness and recognition, but from a purely growth standpoint may sometime seem counter-intuitive. Why focus all of your marketing efforts on products that you know are already going to be a hit and will just marginally increase their sells thanks to your marketing effort? Why not keep some of your marketing budget for other weaker products, where growth potential or margins are stronger?

Again, the answer is most often cost of video production and delivery, along with the prejudice that producing a video has to be a lengthy creative process that could not match the organic and day-to-day evolution of an entire product line.

Our answer to this is H1 Product Videos, a new service we created specifically to produce premium product videos at a price point that allows brands to afford it for their entire catalog AND with a format that makes it super efficient to produce and deliver.

H1 product videos’ goal is to revolutionize e-commerce by helping consumers truly understand the shapes, material or features of any products, in seconds. Using videos for each of your product will therefore ensure that your customers’ purchase decision is made quickly and without 2^nd thoughts, and will minimize returns and calls to your customer service. Unlike regular photos, ROI is much stronger with videos and will allow you to grow your entire catalog while making the overall buying experience much more pleasant.

The H1 process is simple and designed with e-retailers in mind. Just pick one of our packages then send us your products and specs, so we can bring them to life with premium videos. Once we’ve shot your product, we will send you the video files, and, if you choose our embed option, monthly analytic reports on views, localization, and sales. All of this done in a matter of days.

Not convinced yet? Let’s cut down the reading since we just discussed how video is so much more efficient: here is  H1 presentation video. If you have any question, don’t hesitate to get in touch with us, we will be glad to assist you for all your product video projects.

*H1 Product Videos: http://h1productvideos.com/

E-Commerce: What’s Missing? October 9th, 2015Shaan

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]]> http://www.heliumfilms.us/5-good-video-marketing-resolutions-2015/ http://www.heliumfilms.us/5-good-video-marketing-resolutions-2015/#respond Tue, 06 Jan 2015 19:12:51 +0000 http://www.heliumfilms.us/?p=3581 This time of the year is often associated with resolutions, so here we are with a few tips about video making and things to do in 2015.

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]]> 5 Good Video Marketing Resolutions for 2015

By Shaan.

This time of the year is often associated with resolutions, so here we are with a few tips about video making and things to do in 2015:

1. Focus on quality

There are many options to make videos, from shooting your next company event with your smart phone, to hiring a full crew with tons of fancy equipment for a commercial. No matter what you choose, always prioritize quality over quantity, whether in terms of production value (the fancy commercial) or storyline/concept (the fun smartphone clip). It’s not about making as many videos as possible, but about making the right ones. Consumers will appreciate well-done or well-thought videos, and will keep in mind a positive image of your brand. Cheap video services will hurt your image, your business and your sales.

2. Think globally…

No matter what your business is, video is the best way to communicate with the world, and one that will get you noticed, drive traffic to your platform, and create brand recognition and increase sales.

The numbers are clear:

–       100 million: number of Internet user who watch online video each day.

–       80%: Internet users who recall a website where they saw a video.

–       90%: online shoppers who find video helpful in making buying decisions.

–       75%: executives that watch work-related videos on business websites at least once a week.

Etc etc, and the list goes on … If video isn’t already a part of your marketing strategy, you should at least do a test run in 2015, and measure how it tremendously affects you bottom line.

3. … But also internally

Video production can be a great tool to communicate among your company and employees . Either for sharing some specific information like new acquisition or change in business policy, but also to strengthen team bonding and the overall culture of your brand. Brand culture is very important to ensure consistency over the different levels of your business, and videos can be a great tool to maintain this internal consistency. Research have shown that emails with a video are being read twice as much than those without one. What about dropping a quick video in your next address to your teams? This will definitely ensure a greater attention to your message.

4. Define your goals

Get your marketing horses in line. For better efficiency in communicating a message, your videos must have a clear objective, and a specific storyline that comes with it. Considering that you’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes, you will have better results by targeting your videos to one specific audience at a time rather than trying to make one that says it all.

A few questions can help determine which videos represent a better investment. What do you exactly need? What do you already have? Instructional videos? Brand promotion? Product videos? Where do you first need to invest your money?

5. Develop strong partnerships

Choose partners that provide added value for you and run with them. The more your video partners know you and your brand, the more they can create customized and efficient content that will WOW your audience. Creating video is a craft. It takes a deep understanding of your marketing goals, and needs to transform a brief into moving images and sound that resonate with your audience.

The more the craftsmen you hired know you, the better their creation will be.

IN BRIEF:

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Because we believe in the future of videos in the e-commerce market, we are now partnering with TV Page !

The TVPage Video Commerce Network is built on a proprietary page and monetization platform. They work with leading Content Creators, Brands, Retailers and Media Companies to drive both branding objectives and sales from video across multiple properties and devices. Also based in San Diego, California, their team is passionate about improving video marketing and monetization, on a grand scale. They look forward to working with you to increase interaction with your viewers, leading to higher retention rates and increased sales across all channels.

Want to know more? Just watch their video and visit their website !

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One thing that we hadn’t tinkered with that much was 3D modeling and 3D animation. Well that’s an old story! We’re now proud to add this new service to our catalogue!

So, whether you’d like to have your company logo beautified or want to give life to your product in a way that would not be possible with the real thing, let us know! We will be glad to share with you our process and deliver something that will blow you your mind!

I hope to hear from you soon!

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Helium Films just opened new offices in San Diego, CA

What is Video Production?

Video production entrust many types of production processes as well as production types. This can include production of corporate videos, television programs, event videos, television commercials, special-interest home videos and wedding videos. A video production can vary in size from a simple home movie with a camcorder, a solo camera man with a professional video camera, and a Videographer with a professional assistant, to a multiple camera shoot in a television studio including a whole television staff with a production company.
Importance of Video Production:
Since the very inception of videos and films, they have been used as an efficient mode of reaching and influencing the audience as a form of promotion mechanism; the most common of such promotional video are television commercials. With the passage of time, it has naturally progressed and adapted to work with the current digital age. However, the introduction of recent household Digital Video Recorders is gradually superseding TV commercials. These recorders provide their viewers an option to fast-forward TV commercials or other unwanted programs, resultantly making TV advertising budgets an unfruitful expenditure. That is the main reason why many companies are focusing their attention to the Internet or online promotional techniques. A study suggests that currently, around 37% of Internet surfing consists of video streaming.

There are many types of videos produced by video production companies, which are:

• Industrial Videos

Corporate or industrial video production has a variety of functions: They serve for the corporate communication, videotaping conventions and conferences, training and education, promotion of products and services, and thus increasing revenue. One of the most popular types of corporate video is “Candids” or which is also known as “happy-face” video. In this type of video, a many-day event is shot by a Videographer, including speakers, awards ceremonies , breakout sessions, and local recreational activities in which the visitors of the event to take part. An on-site editor then makes a short video presentation that is shown at the end of the convention. We are the best corporate video production company San Diego. We produce customized videos tailored to the needs of our prestigious clients.

• Marketing Videos

Marketing videos are an effective tool to promote and create awareness of an organization’s products and services. Such kind of video production services range from Television commercials to online advertisements and viral videos.
Internet Marketing Videos created by us, are generally shot in home based ambiance, and help an organization to interact with its target audience.

• Event Videos

We also shot Videos can be used at the school, wedding, sporting, stage show, church, and other like events to provide a remembrance of special events in your life. Event video productions may also range from a custom-made wedding video of a bride and groom with their friends and families, to a dance and theatrical performance where thousands of copies are sold to individual viewers. We also produce event videos to broadcast live events to viewers such as concerts or press conference. A satellite linked directly to the event location sends a video of such life events.

Why to choose Helium Film?

Helium Films is a leading video production company located in San Diego, California. Being an international well-recognized video production company, Helium film’s mission is to impart highly professional and customized high definition video production, sound and video editing, and to provide professional services to producers, networks and business entities, throughout the United States of America and abroad.
For many years, Helium Films has given skilled video production services to a huge clientele. Ranging from excellent sporting events and documentaries, to multimedia productions, corporate communications and independent motion pictures, we ensure the provision of excellent quality services at the most reasonable rates. We use only the best available high-definition cameras and other post-production tools, which ensure an invincible value and unparalleled customer accreditation.
Being a video production company fully equipped with the latest technological tools and highly skilled staff, coupled with a personal stroke of a small entity, Helium Films USA has fabricated its reputation as the best one-stop creative  San Diego video production company in which guarantees complete satisfaction of its clients.

Watch our Demo

Helium Films USA – a San Diego Video Production Company from HELIUM FILMS on Vimeo.

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To celebrate the Grand Opening of Helium Films USA, a new San Diego Video Production Company, take a minute to peek at our 2013 Demo. There is something for every taste! From commercials to industrial videos, from event videos to TV documentaries and short films! Sit back, relax, and enjoy

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We’re very proud to announce the official launch of Helium Films USA!
To celebrate our Grand Californian Opening, we are offering you 20% off
any service from us! Contact us for more details!

Here is a short description of what we do and who we are:

Helium Films is an international production company.
We are originally from Paris, France, and recently opened a new branch under the bright sun of San Diego, California.With a great deal of experience in the business and communication world, we offer a broad range of affordable, high-end creative services to companies and networks, domestically and abroad.

Here is what we offer:
Video Production (Industrial, Events, Commercials, Animation)
HELIUM FILMS USA offers a wide-range service of affordable, high-end video production. We assist organizations and companies in producing corporate videos, training or marketing spots, trade show media, promotional videos, commercials, and online or viral videos.

Whether you need to promote a product, launch a new service, or communicate on your company’s brand and objectives, HELIUM FILMS USA will create stunning videos and compelling stories that people can get jazzed about.

Photography
A picture is worth a thousand words. Whether you need your event covered or a billboard ad, we provide the amazing photography that will cement your audience and make your brand immortal!

Print Design
Your brand is one of the most important asset you have. Make sure you flatter it with the most handsome logos and design. Whether you’re just getting started and need to create your band identity or only need a leaflet, we will provide you with the sharpest graphics.

International services
You need something shot abroad but don’t have the means to do so? With offices in San Diego and Paris, we are able to provide international shoots in a cheaper and more effective way than our competitors. The bonus? You get to deal with a local company in your own language and don’t have to go through the hassle of finding a foreign contractor, pay international invoices etc…

We provide every type of production services, from full video production to rentals, accommodations, and basically all the in between of a professional shoot.

Studio Rental
Helium Films USA is housed within a 2,500 sq. ft. photo and video studio. That’s great because that allows us to be very reactive if you need something shot in studio, but also if you just need a space to shoot your own productions!

We hope to hear from you soon!

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